Research and Planning- Single Ladies (put a ring on it)

Single Ladies (put a ring on it) - Beyonce

The video contains 3 strong women, which is considered as strong “Rule of 3”. Beyoncé is in the centre of the 3 which highlights the fact that she is the important person in the video as well as her being the singer. This video depicts a certain type of women which is black woman, which are already seen as strong and outspoken a.k.a Rosa Parks, Beyoncé, Oprah. The fact that there is a lack of men in the video enforces the message that women can be independent.

The simple costume that feature in the video consists of a black leotard and black stilettos, which enforces the theme of strong independent black women also being simplistic in that is black women wearing costumes. The leotards are usually centered on dancing and are used to give maneuverability for dancers to take on active choreography. The choice of costume shows Beyoncé and the ladies figures but it doesn't exploit them.

The video is very action and dance focused. While the woman are dancing the camera does 360 degree movements around the girls, this gives the impression that they have nothing to hide which inflicts the theme of confidence and strength.

The whole video filmed in black, white and gray which is dynamic, this makes a significant impact on the whole atmosphere of the video, creating a very clear contrast between the ladies and the background, drawing the viewer’s eyes to the centre of the action in the video. The idea of black and white could also be seen as a simplistic effect. The simplicity reflects the message of the video, which is “if you like what you see, marry me, give me commitment, I won’t be here forever”

The video appears to be quite intimidating to men, highlighting the fact that we are living in a society where women are taking on more masculine roles, and in some cases doing better at them. The consistent eye contact with the camera that Beyoncé maintains in the video comes off as striking and direct to the audience, the lyrics of the song is both directed at woman, to follow her lead and become or embrace female independence and strength, and men, to heed her warning that “we are strong, getting stronger and will not be messed around”